Page 13 - ADCMC PR REPORT - FEBRUARY 2025

Press release

The ‘Our Community is Prepared’ campaign entails educational lectures on various weather-
related risks, including the effects of thunderstorms, severe dust, heavy rainfall, and floods. By

enhancing awareness regarding the impact of extreme weather conditions on daily life and public
welfare, the campaign seeks to cultivate a culture of community engagement, enhancing

community members’ understanding of the roles and responsibilities. Additionally, the initiative

provides helpful guidance and practical instructions on how community members can better
manage weather hazards and respond to catastrophes. It also presents examples of areas that have

successfully lessened the damages brought on by extreme weather conditions.

His Excellency Matar Saeed Al Nuaimi, the Director General of ADCMC, said: “The ‘Our

Community is Prepared’ campaign marks a significant step forward in building a more informed
and resilient community in the face of climate-related risks. It underscores Abu Dhabi’s

commitment to raising awareness about the critical role of each community member in effectively
responding to any crises. This campaign is a joint endeavour involving multiple stakeholders,

emphasising the significance of strengthening preparedness for climate risks and prioritising the

protection of lives and properties. This initiative further aligns with His Highness Sheikh
Mohamed bin Zayed Al Nahyan’s declaration of 2025 as the ‘Year of the Community’ under the

theme ‘Hand in Hand.’ This signals a new chapter in the nation’s sustainable development with an
emphasis on fostering unity, community engagement and cohesion among its nationals.”

H.E. continued: “At ADCMC, our goal is to position Abu Dhabi as a leader in proactive emergency

preparedness. This strategy reflects the government’s broader commitment to enhancing all

aspects of risk management, including raising public awareness of potential risks, implementing
preventive measures, and ensuring effective emergency response systems.”

His Excellency Eng. Ahmed Mohammed Al Rumaithi, Undersecretary of the Department of

Energy, commended the educational campaign as a vital initiative to enhance community

awareness about emergency preparedness for extreme weather events. She emphasised that the
campaign fosters a culture of proactive readiness, reducing risks and their negative impact on

society.