Page 3 - ADCMC PR REPORT - FEBRUARY 2025
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PR REPORT
Emergencies, Crises and Disasters
Management Centre Abu Dhabi
February 2025
2 Press Releases were issued for ADCMC
4 Interviews were secured for ADCMC
27 Content Development were made for ADCMC
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 1,263,200
*Arabic Total Value of Spend 1:4 AED 5,052,800
English Total AED 594,000
*English Total Value of Spend 1:4 AED 2,376,000
TOTAL AED 7,428,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
