Page 3 - FUGRO PR RERPORT AUGUST 2024
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PR REPORT
FUGRO
August 2024
2 Content Developments were made for Fugro
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 6,500
*Arabic Total Value of Spend 1:4 AED 26,000
E n g l i s h T o t a l A E D 18,400
*English Total Value of Spend 1:4 AED 73,600
TOTAL AED 99,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
