Page 3 - SOL Properties PR Report - November 2024
P. 3

MEDIA MONITORING REPORT
                                                   (November 2024)



                                          SOL PROPERTIES



               1 Press Release was issued for Sol Properties
               2 Opinion Pieces were issued for Sol Properties
               1 Speaking Opportunity was made for Sol Properties
               1 Talking Points was made for Sol Properties
               The press release was sent to all local, Pan-Arab, English, and Arabic publications.

               TOTAL VALUE  -  ARABIC & ENGLISH PRESS RELEASES  IN UAE
               AED.

                Arabic Total                                             AED             185,100

               *Arabic Total Value of Spend 1:4                          AED             740,400

                English Total                                            AED             448,400

               *English Total Value of Spend 1:4                         AED             1,793,600

                TOTAL                                                    AED             2,534,000


               *This calculation is based on the principle that editorial has four times the value of paid-for
               advertising, as surveys have proven that majority of readers tend to believe the veracity of

               editorial is four times more than paid-for advertising.
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