Page 10 - Wego PR REPORT - SEPTEMBER 2025

Wego Introduces Weegio: A Playful Alien Character to Lead Its
Brand Refresh

Dubai, UAE – September 9, 2025 – Wego, the number one travel app and the largest
online travel marketplace in the Middle East and North Africa (MENA), has unveiled a
bold new chapter in its brand story with the introduction of Weegio, a pint-sized alien
traveler who embodies the brand’s spirit of exploration and innovation. This marks the first
time a travel brand in the MENA region has introduced a character to personify its identity,

setting Wego apart in a crowded marketplace.

Weegio is designed to humanize the Wego brand through character storytelling, making it
instantly recognizable and emotionally relatable. As a character, he reflects the values of

curiosity, humor, and wanderlust, while acting as a trusted travel companion for Wego’s
diverse audience.

Roxana Nicolescu, VP Brand Marketing at Wego, said:

“People don’t connect with logos; they connect with stories and personalities. With
Weegio, we’ve created a character that feels alive — a curious, helpful, and funny guide
who represents the way our users feel about travel. He simplifies complex features, reacts
to trends, and makes the Wego experience not just useful, but also entertaining.”

Weegio’s unique alien design is directly tied to Wego’s brand identity, incorporating the
company’s bold colors and playful energy. Speaking in his own quirky “Weegish”
language — developed with the help of professional sound engineers and AI — he brings
to life the tagline “The best travel deals in the Universe” across video, social media, and
campaign touchpoints.
“Weegio represents a big step forward for us as we continue to innovate in how we connect
with our audience. He’s more than a mascot — he’s a flexible content anchor that allows

us to tell stories, explain features, and tap into culture in a way that is authentic and
instantly recognizable. This refresh gives us a powerful edge as we build stronger
connections with younger generations of travelers and differentiate Wego in the global
travel space.” added Roxana Nicolescu.

Wego's brand refresh aims to humanize the brand through storytelling, create a distinctive
visual identity with a recurring symbol for better recall, and engage younger travelers by
reflecting their humor, cultural references, and aspirations. Additionally, the refresh seeks