Page 3 - International SOS PR Report JULY 2024
P. 3
PR REPORT
International SOS
July 2024
1 Press Release was issued for International SOS
1 Opinion Piece was made for International SOS
2 Interviews were conducted for International SOS
The Press Release was sent to all local, Pan Arab , GCC English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 286,800
*Arabic Total Value of Spend 1:4 AED 1,147,200
English Total AED 310,900
*English Total Value of Spend 1:4 AED 1,243,600
TOTAL AED 2,390,800
Total Arabic Media Reach 46,380
Total English Media Reach 8,554,500
Total No. of Coverage 28
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
