Page 3 - UNION PROPERTIES GENERAL REPORT - FEBRUARY 2025
P. 3
PR REPORT
Union Properties
February 2025
2 Press Releases were issued for Union Properties
3 Interviews were conducted for Union Properties
12 Content Development were made for Union Properties
The Press Releases were sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 3,247,900
*Arabic Total Value of Spend 1:4 AED 12,991,600
English Total AED 174,300
*English Total Value of Spend 1:4 AED 697,200
TOTAL AED 13,688,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
