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7/29/25, 4:26 PM Shaikha Al Nowais Meets With President Of Congo In Kinshasa - UrduPoint
prospects for collaboration aimed at enhancing cultural infrastructure and

developing public policies to safeguard intellectual property and promote the

rights of artists.

The meeting underscored the vital role of culture and tourism in rebuilding

national identity and empowering local communities, highlighting the need for

inclusive and forward-looking policies in both sectors.

The meetings took place on the sidelines of Shaikha Al Nowais’s participation in

the inaugural edition of the World Music and Tourism Festival, organised by the

Congolese Ministry of Tourism in collaboration with the UN Tourism in Kinshasa.

The Festival’s aim is to support sustainable cultural and tourism policies and

highlight the role of music and the arts in promoting intercultural dialogue through

diverse tourism and cultural activities.

Held under the theme “The Rumba Route for Peace,” the Festival brought

together prominent cultural leaders and tourism policymakers from around the

globe, along with African artists and creative institutions. It featured live musical

performances, high-level institutional dialogues, and field visits, serving as an
unprecedented international platform that blends culture, tourism, and community

development.

Shaikha Al Nowais emphasised that music serves as a universal language that

fosters understanding, tolerance, and solidarity among cultures.

She underscored the vital role of investment in cultural and creative industries as

powerful drivers of social and economic empowerment, particularly for youth. She

also noted that music transcends borders and reflects shared human values,

making it a powerful tool for promoting cultural awareness and unlocking

sustainable tourism opportunities across continents.During her participation in the
festival, Shaikha Al Nowais announced an international initiative titled “Musical

Villages Across Continents,” set to officially launch in 2026. The initiative aims to

establish creative community centres in both Africa and Latin America to nurture

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