Page 3 - MOET ENGLISH PR REPORT - JULY 2025
P. 3
PR REPORT
Ministry of Economy & Tourism
July 2025
26 Press Releases were issued for Ministry of Economy & Tourism
6 Statements were prepared for Ministry of Economy & Tourism
12 Speeches were prepared for Ministry of Economy & Tourism
9 Interviews were conducted for Ministry of Economy & Tourism
34 Content Development were made for Ministry of Economy & Tourism
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 11,723,200
*Arabic Total Value of Spend 1:4 AED 46,892,800
English Total AED 3,744,100
*English Total Value of Spend 1:4 AED 14,976,400
TOTAL AED 61,869,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
