Page 545 - MOET ENGLISH PR REPORT - JULY 2025

7/11/25, 9:27 AM UAE Circular Economy Council reviews key 2025 policies
a resilient and competitive industrial sector capable of sustaining the UAE’s

economic diversification efforts.

Another significant discussion at the UAE Circular Economy Council centered on

the role of digital tools in supporting circular economy ventures. The Council

explored the development of a dedicated digital platform for startups and small-to-

medium enterprises (SMEs) involved in circular projects. The platform would

provide access to funding, policy updates, and networking opportunities, aiming to

boost the visibility and impact of emerging circular businesses across the country.

The launch of a specialized online marketplace for plastic materials, designed to

facilitate safe trading and enhance recycling was also proposed. The platform

seeks to create a digital ecosystem that promotes responsible consumption and

accelerates the recycling and repurposing of plastic waste, in line with the UAE’s

sustainability goals.

As a part of the meeting’s agenda, the UAE Circular Economy Council reviewed a

presentation by PepsiCo: MENA and Pakistan, which highlighted the company’s

efforts in integrating recycled plastics into its supply chain. The presentation

explored opportunities to scale such initiatives across the UAE and emphasized

the potential for broader private sector collaboration in waste reduction and

circular materials use.

The session concluded with a collective call to strengthen international

partnerships, particularly in areas related to climate technology and circular policy

innovation. Council members acknowledged the importance of exchanging

knowledge and best practices with global stakeholders to reinforce the UAE’s

leadership in sustainable development and economic resilience.

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