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Press Release

Shaikha Al Nowais explores enhanced collaboration with WHO to

bolster health security in global tourism

Meeting examines frameworks to embed health and safety protocols
within global tourism policies and enhance technical collaboration
between UNWTO and WHO

Geneva, xx July 2025 – H.E. Shaikha Nasser Al Nowais, Secretary-General-elect of UN Tourism
for the 2026–2029 term, met with Dr. Tedros Adhanom Ghebreyesus, Director-General of the
World Health Organization (WHO). The meeting explored opportunities for collaboration to
advance global tourism frameworks, with a focus on proactive, adaptable, and sustainable policies
that prioritize public health and enhance living standards in destinations around the world. The
discussion took place during an official UAE delegation visit to Switzerland, led by H.E. Abdulla
bin Touq Al Marri, Minister of Economy and Tourism.

H.E. Shaikha Al Nowais reiterated her commitment to strengthening collaboration with WHO to
foster a more resilient and sustainable tourism sector. She emphasized that public health has
become a fundamental pillar of contemporary tourism development, particularly in light of the
evolving challenges affecting global travel and mobility.

H.E. stated: “As we move forward, we remain committed to forging stronger partnerships and
establishing an institutional framework that integrates tourism and public health. By working
closely with international stakeholders, we aim to develop comprehensive, proactive protocols to
address global challenges through innovative approaches to safe and sustainable tourism. These
efforts will bolster traveler confidence, maintain resilient tourism supply chains, and ensure that
health considerations are embedded within broader economic policymaking.”

The meeting focused on developing concrete joint initiatives to enhance global tourism resilience
during health emergencies. Key discussion points included modernizing preparedness systems,
implementing rapid response mechanisms, and ensuring safe and responsible tourist mobility. The

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