Page 3 - ABCC - UAE & Qatar 06 March 2023
P. 3

PR REPORT



                    ABCC Promotes Delegation of Brazilian


                         Startup Executives in UAE & Qatar




               2 Press Releases were issued for ABCC
               The press releases were sent to all local, Pan Arab English and Arabic publications.




               TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.

                Arabic Total                                             AED                       78,500


                *Arabic Total Value of Spend 1:4                         AED                      314,000

                English Total                                                         AED                       108,400

                *English Total Value of Spend 1:4                        AED                       433,600


                TOTAL                                                    AED                       747,600


               *This calculation is based on the principle that editorial has four times the value of paid-for
               advertising, as surveys have proven that majority of readers tend to believe the veracity of

               editorial is four times more than paid-for advertising.
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