Page 3 - HBMSU PR REPORT - MAY 2024
P. 3
PR REPORT
Hamdan Bin Mohammed Smart
University
May 2024
1 Press Release was issued for HBMSU
1 Press Release was drafted for HBMSU
2 News Brief were issued for HBMSU
1 Feature Article was drafted for HBMSU
1 Media Invite was made for HBMSU
2 Interviews were secured for HBMSU
2 Content Developments were made for HBMSU
The Press Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 1,321,700
*Arabic Total Value of Spend 1:4 AED 5,286,800
English Total AED 179,200
*English Total Value of Spend 1:4 AED 716,800
TOTAL AED 6,003,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
