Page 3 - HyperPay Report - JANUARY 2024
P. 3
PR REPORT
HyperPay
January 2024
1 Feature Article was made for HyperPay.
1 Interview was conducted for HyperPay.
The Press Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 235,800
*Arabic Total Value of Spend 1:4 AED 943,200
English Total AED 200,700
*English Total Value of Spend 1:4 AED 802,800
TOTAL AED 1,746,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
