Page 3 - ANDALUSIA PR REPORT - FEBRUARY 2024
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PR REPORT
‘Andalusia: History and Civilization’ Initiative
February 2024
2 Press Releases were issued for ‘Andalusia: History and Civilization’ Initiative
1 Media Invite was circulated for ‘Andalusia: History and Civilization’ Initiative
8 Interviews were secured for ‘Andalusia: History and Civilization’ Initiative
7 Content Development were made for ‘Andalusia: History and Civilization’ Initiative
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC MEDIA COVERAGE IN AED.
Arabic Total AED 978,300
*Arabic Total Value of Spend 1:4 AED 3,913,200
E n g l i s h T o t a l A E D 430,800
*English Total Value of Spend 1:4 AED 1,723,200
TOTAL AED 5,636,400
Arabic Clippings 73
English Clippings 21
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
