Page 3 - Wilo PR Report - September 2024
P. 3
MEDIA MONITORING REPORT
(September 2024)
Wilo
1 Press Release was issued for Wilo.
2 Opinion Pieces were issued for Wilo.
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 185,600
*Arabic Total Value of Spend 1:4 AED 742,400
English Total AED 181,900
*English Total Value of Spend 1:4 AED 727,600
TOTAL AED 1,470,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
