Page 200 - SHARJAH AIRPORT PR REPORT - OCTOBER 2023

He emphasised the intrinsic connection between the tourism
sector and international relations, stating that it serves as a vital
bridge to global audiences while fostering stronger ties and

partnerships with influential organisations shaping worldwide
travel and tourism trends. He further highlighted the collaborative

efforts between government and private sector entities to position
Sharjah as an exceptionally appealing and diverse tourist

destination, offering an array of integrated tourism options and
experiences on both regional and global scales.

He further commented, “The tourism sector is evolving at a rapid
pace, with an increasing emphasis on authentic environmental,

heritage, and cultural tourism. Sharjah has consistently remained
at the forefront of adopting these tourism strategies, driven by its

commitment to sustainable development standards that enjoy
widespread support across all sectors, with tourism leading the

way.”

World Travel Market
WTM is the global travel and tourism industry's epicentre and the
most influential event in the sector. It provides a platform for

operators in the industry from around the world to showcase their
achievements and unique experiences. It also provides

networking opportunities to build relationships and partnerships
with peers worldwide. This year's 43rd edition of the exhibition

features the participation of 5,000 exhibitors, presenting their
accomplishments, innovations, and visions of global travel to an

estimated 51,000 visitors from various countries worldwide.

https://www.sharjah24.ae/en/Articles/2023/10/31/Sharjah-to-showcase-integrated-tourism-devt-at-
WTM-London-2023