Page 3 - HIMA Group - JANUARY 2024
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PR REPORT
HIMA
January 2024
1 Press Release was issued for HIMA
1 Content Development was made for HIMA
The Pess Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 248,600
*Arabic Total Value of Spend 1:4 AED 994,400
English Total AED 275,700
*English Total Value of Spend 1:4 AED 1,102,800
TOTAL AED 2,097,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
