Page 132 - Galadari PR Report - February 2024

Galadari Automobiles aiming for premium market as ‘Mazda CX-60 & CX-90’ debut in UAE - Truck and Fleet Middle East

Galadari Automobiles aiming for premium market as

‘Mazda CX-60 & CX-90’ debut in UAE

By Stephen White Share Facebook Twi er Pin

T&FME has been told that Galadari and Mazda are aiming to take on players in the Japanese and
European premium segment a er the two partners launched the highly an cipated first-ever
MAZDA CX-60 and CX-90 models during the inaugural ceremony of their all-new Mazda Showroom
on Sheikh Zayed Road, Dubai.

Axel Dreyer, Chief Execu ve Officer at Galadari Automo ve Group Co. Ltd confirmed the strategy on
the sidelines during the event last week where he had earlier stated that: “The exclusive launch of the
first-ever Mazda CX-60 and CX-90 in UAE, together with the opening of our all-new showroom,
exemplifies our commitment to delivering the best possible services and models to the country.

“We look forward to providing customers with an excep onal driving experience, and se ng new
standards in the premium vehicle segment, solidifying our posi on in the automo ve industry.”

The launch was also marked by the celebra on of the 50-year partnership between Galadari
Automobiles and Mazda Motor Corpora on, Japan.

Mohammed Abdulla f Ibrahim Galadari, Co-Chairman and Group CEO of Galadari Brothers
commented: “Galadari Automobiles Co. has played a pivotal role in the success of Galadari Brothers
Group, holding a prominent posi on in the UAE’s automo ve industry. With more than five decades
of partnership with Mazda, the company has remained commi ed to consistently making the
customer’s experience of owning a car as exci ng, enjoyable, and value-added as possible. At
Galadari Brothers, we seek to make a substan al contribu on to the UAE’s vision and developmental
journey. Our overarching objec ve is to become a key driving force in the country’s technological,
economic, sustainable progress, in line with our relentless pursuit of innova on and excellence.”

He added: “The inaugura on of our all-new Mazda showroom on Sheikh Zayed Road symbolises our
unrelen ng commitment to excellence in the automo ve industry. We are further pleased to launch
the first-ever Mazda CX-60 and CX-90, which are the epitome of innova on, performance and style.
Beyond presen ng a fine selec on of Mazda’s revolu onary new models, we have completely
redesigned the showroom with state-of-the-art facili es, to enrich customer experiences. We look
forward to working together with Mazda Corpora on, to con nue influencing the automo ve
industry in the years to come.”

The UAE’s top-notch infrastructure and convenient roads offer an ideal environment for car owners to
enjoy the vehicles’ luxe features, leading to a rising demand for comfort and opulent features among
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