Page 3 - HBMSU PR REPORT - APRIL 2025
P. 3
PR REPORT
Hamdan Bin Mohammed Smart
University
April 2025
4 Press Releases were issued for HBMSU
2 Press Releases were made for HBMSU
4 Statement were issued for HBMSU
1 Media Invite was circulated for HBMSU
1 Photo Caption was made for HBMSU
7 Interviews were conducted for HBMSU
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 1,469,900
*Arabic Total Value of Spend 1:4 AED 5,879,600
English Total AED 741,400
*English Total Value of Spend 1:4 AED 2,965,600
TOTAL AED 8,845,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
