Page 3 - HBMSU PR REPORT - JANUARY 2024
P. 3
PR REPORT
Hamdan Bin Mohammed Smart
University
January 2024
1 Statement was issued for HBMSU
2 Articles were made for HBMSU
1 Interview was secured for HBMSU
The Statement was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 1,150,100
*Arabic Total Value of Spend 1:4 AED 4,600,400
E n g l i s h T o t a l A E D 39,200
*English Total Value of Spend 1:4 AED 156,800
TOTAL AED 4,757,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
