Page 92 - ALEF EDUCATION PR REPORT - DECEMBER 2023

Here, he helmed and expanded a cross-functional team to propel Pearson’s digital
strategy with a combined portfolio of over $30 million across both the K-12 and the
higher education markets. This was preceded by appointments in key senior leadership
positions across sectors including EdTech, telecommunications, and finance in Toronto,
Canada, and Brisbane, Australia. He also sits on the board of THAKI, a non-
governmental organisation that provides digital education products and services to
underprivileged children in the MENA region.

The year 2022 was about transformation

For Alef Education, 2022 was about innovation, transformation, growth, and a
commitment to reshaping education, says Alphonso. He adds, “Our efforts to transform
education have resulted in significant milestones; from 2021 to 2022, we saw significant
growth, with schools and students increasingly adopting our cutting-edge technology.
Over 850,000 students, 40,000 teachers, and 11,000 schools have benefited from our
solutions, reflecting the growing demand for innovative education tools that reshape the
learning dynamic for students and teachers.”

In 2022, Alef Education expanded its global presence, entering new regions, including
North America, North Africa, and Southeast Asia. “This expansion reflects our
commitment to providing accessible, personalised, high-quality learning experiences,
regardless of geographic barriers.” Their partnerships with industry giants such as
Microsoft, Google for Education, and Etisalat have provided them with advanced
technologies and insights that enhance the student learning experience.

“Collaborations with technology providers such as AWS, Acer, Dell, and the Abu Dhabi
Department of Education and Knowledge (ADEK) have fine-tuned our solutions to meet
local needs,” says Alphonso, while their partnerships with forward-thinking educational
institutions such as Cambridge University and the University of Kentucky have
augmented their pedagogical approaches to ensure that resources remain at the
forefront of instructional solutions.

Among Alef Education’s accomplishments, their award-winning flagship product, the
Alef Platform, is at the heart of their success. “It garners recognition from prestigious
educational institutions and demonstrates its effectiveness in fostering student
engagement and academic excellence.”

One of the biggest challenges has been ensuring equitable access to their solutions,
especially in underserved regions with limited digital infrastructure, he says. “To address
this, we are actively working with local governments and organisations to build a solid
digital infrastructure and make education accessible.”

Their roadmap for the future focuses on three pillars: innovation, accessibility, and
partnerships. “We invest in AI-driven adaptive learning to customise content and ensure
engagement and effectiveness,” he says. “Through our unwavering commitment to

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