Page 3 - Wilo PR Report - June 2024
P. 3
MEDIA MONITORING REPORT
(June 2024)
Wilo
1 Press Release was issued for Wilo.
2 Opinion pieces were issued for Wilo.
The press release was sent to all local, Pan-Arab, English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 303,200
*Arabic Total Value of Spend 1:4 AED 1,212,800
English Total AED 298,700
*English Total Value of Spend 1:4 AED 1,194,800
TOTAL AED 2,407,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
