Page 3 - ECI PR REPORT - NOVEMBER 2024
P. 3
PR REPORT
Etihad Credit Insurance
November 2024
3 Press Releases were issued for Etihad Credit Insurance
1 Interview was conducted for Etihad Credit Insurance
19 Content Development were made for Etihad Credit Insurance
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 727,200
*Arabic Total Value of Spend 1:4 AED 2,908,800
English Total AED 230,500
*English Total Value of Spend 1:4 AED 922,000
TOTAL AED 3,830,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
