Page 3 - FDF PR REPORT - AUGUST 2024 (ENGLISH)
P. 3
PR REPORT
Family Development Foundation
(FDF)
August 2024
4 Press Releases were issued for Family Development Foundation (FDF)
4 Statements were issued for Family Development Foundation (FDF)
8 Articles were issued for Family Development Foundation (FDF)
1 Interview was conducted for Family Development Foundation (FDF)
9 Content Development were made for Family Development Foundation (FDF)
Total Number of clippings: 225
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 1,993,000
*Arabic Total Value of Spend 1:4 AED 7,972,000
English Total AED 640,500
*English Total Value of Spend 1:4 AED 2,562,000
TOTAL AED 10,534,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.