Page 3 - HyperPay PR REPORT - FEBRUARY 2025
P. 3
PR REPORT
HyperPay
February 2025
1 Press Release was issued for HyperPay
The Pess Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 189,600
*Arabic Total Value of Spend 1:4 AED 758,400
English Total AED 110,400
*English Total Value of Spend 1:4 AED 441,600
TOTAL AED 1,200,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
