Page 3 - UNION PROPERTIES GENERAL REPORT - November 2023
P. 3
PR REPORT
Union Properties
November 2023
1 Press Release was issued for Union Properties
2 Statements were made for Union Properties
1 Interview was conducted for Union Properties
3 Content Developments were made for Union Properties
The Press Release was sent to all local, Pan Arab English, and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 2,456,900
*Arabic Total Value of Spend 1:4 AED 9,827,600
English Total AED 182,100
*English Total Value of Spend 1:4 AED 728,400
TOTAL AED 10,556,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
