Page 139 - SOL Properties PR Report - September 2024
P. 139
Reflecting its long-standing legacy in UAE SOL Properties announces upcoming projects with anticipated AED 12 billion GDV,…
The projects are slated to be launched in the next six months
September 17, 2024: SOL Proper es, a leading real estate developer in the UAE and the premier real
estate development arm of the Bha a Group, announced the launch of a series of high-end projects
with an an cipated Gross Development Value (GDV) of AED 12 billion in the next six months. These
projects are expected to significantly impact the UAE real estate market, se ng new standards for
luxury and efficiency, while contribu ng to the country’s overall economic growth.
The ambi ous expansion builds on the 50-year legacy that the Bha a Group has upheld in the UAE,
establishing itself as a pioneering force in Dubai’s property development and construc on sector,
driven by the dis nc ve vision of Ajay Bha a, Chairman of Bha a General Contrac ng, and Founder
and CEO of SOL Proper es. The an cipated growth and recent achievements of SOL Proper es are a
testament to Bha a Group’s commitment to architectural excellence and crea ve ingenuity.
SOL Proper es has acquired 4 million sq. . of prime land for ultra-luxury projects and affordable
luxury projects. The ultra-luxury developments include a new esteemed project in the West Crescent
of Palm Jumeirah and the pres gious Fairmont Residences Solara Tower Downtown Dubai. Combined,
these two projects are valued at AED 8.2 billion.
Moreover, SOL Proper es recently completed and handed over the affordable luxury project, Oakley
Square Residences in JVC, which has been fully sold. The project’s successful comple on underscores
the developer’s unwavering commitment to delivering high-quality residences that align with market
demand.
The developer’s landbank includes plots across major loca ons in the country with 2 million sq. . in
flourishing areas such as Jumeirah Village Circle (JVC), Jumeirah Village Triangle (JVT), along with a
500,000 sq. . plot in Abu Kadra. These purchases boost SOL Proper es’ poten al to build more
significant projects in the future and expand their presence in the UAE’s most sought-a er loca ons
while mee ng the evolving market trends and consumer demands.
Ajay Bha a said: “At SOL Proper es, our real estate development strategies go beyond acquiring
prime lands as we seek to develop our own projects, which further underscores our 50-year-long
legacy of trust, excellence and integrity under Bha a Group. Over the years, we have closely
witnessed the UAE’s growth and have progressed along with the country by contribu ng towards its
development. Our legacy, which is the hard work of our team of experts over the years, is reflected
through our projects developed for both government agencies and private clients. As we strive to
exceed the projected GDV and align our objec ves with an evolving sector and changing market
preferences, we are excited about our forthcoming projects and plans. Through each project, we seek
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