Page 3 - SOL Properties PR Report - September 2024
P. 3

MEDIA MONITORING REPORT
                                                   (September 2024)



                                          SOL PROPERTIES




               2 Press Release was issued for Sol Properties
               2 Opinion Pieces were issued for Sol Properties
               2 Interviews were conducted for Sol Properties
               1 Speaking Opportunity was made for Sol Properties
               The press release was sent to all local, Pan-Arab, English, and Arabic publications.

               TOTAL VALUE  -  ARABIC & ENGLISH PRESS RELEASES IN  UAE

               AED.


               Arabic Total                                              AED            547,000

               *Arabic Total Value of Spend 1:4                          AED            2, 188,000

                English Total                                            AED            1, 022,800

               *English Total Value of Spend 1:4                         AED            4,091,200

                TOTAL                                                    AED            6, 279,200


               *This calculation is based on the principle that editorial has four times the value of paid-for
               advertising, as surveys have proven that majority of readers tend to believe the veracity of

               editorial is four times more than paid-for advertising.
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