Page 3 - ECI PR REPORT - NOVEMBER 2025
P. 3
PR REPORT
Etihad Credit Insurance
November 2025
7 Press Releases were issued for Etihad Credit Insurance
1 Statement was made for Etihad Credit Insurance
1 Interview was secured for Etihad Credit Insurance
9 Content Developments were made for Etihad Credit Insurance
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 3,521,400
*Arabic Total Value of Spend 1:4 AED 14,085,600
English Total AED 1,946,200
*English Total Value of Spend 1:4 AED 7,784,800
TOTAL AED 21,870,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
