Page 3 - MAJRA PR REPORT - OCTOBER 2024
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PR REPORT


                                                     MAJRA



                                                  October 2024




                    4 Press Releases were issued for Majra
                    1 Opinion Piece was published for Majra

                    3 Interviews were conducted for Majra

                    The Press Releases were sent to all local, Pan Arab English and Arabic publications.


                    TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.

                    A  r  a  b  i  c     T  o  t  a  l                       A  E  D                           1,643,400

                     *Arabic Total Value of Spend 1:4                     AED                         6,573,600

                    E  n  g  l  s  i  h     T  o  t  a  l                    A  E  D                              452,300

                     *English Total Value of Spend 1:4                    AED                         1,809,200

                    TOTAL                                                 AED                         8,382,800




                    *This calculation is based on the principle that editorial has four times the value of paid-for
                    advertising, as surveys have proven that majority of readers tend to believe the veracity of
                    editorial is four times more than paid-for advertising.
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