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Home \\ Economy \\ Long Shelf Life, Lasting Impact: Re... 14 May, 2025

Jake Shirikian, General Manager at Red Planet

Riyadh "Riyadh Daily"
Long Shelf Life, Lasting Impact: Red Planet Eyes Saudi Expansion

- Red Planet is making its mark as a pioneering force in food security. What significance does your
participation in the Saudi Food Show have for the brand’s strategic goals in the Kingdom and the wider GCC
region?
The Saudi Food Show 2025, which brought together prominent global industry players to reflect on the latest trends,
innovations, and opportunities in the food and beverage industry, served as an ideal platform for us to demonstrate
our commitment to redefining food security and preservation. With our official brand launch in the UAE, our
participation in this event marked a significant step towards our company’s expansion into Saudi Arabia and other
important regional markets.
During the event, we showcased our premium products, which are free from artificial preservatives, colourings, or
flavours, and stay fresh for up to 25 years. Our products feature a wide variety of ready-made meals, including
authentic Arabic dishes and flavours inspired by the distinct culinary traditions of the GCC region. Therefore, we are
extremely pleased to have participated in this dynamic forum, which enabled us to forge strategic partnerships that
will help further our goal of improving food accessibility and resilience in the Middle East and beyond.

- Your facility is the first of its kind in the region, offering shelf-stable meals with a 25-year shelf life. How
has the Saudi market responded to this innovative approach to food preservation?
Red Planet is strategically located to serve both local and regional markets. Our shelf-stable nutritious meals are
derived from local Arabic traditions and authentic taste profiles. We have received an extremely favourable response
in the Saudi market, cementing our position as leaders in food security. The company has a strong growth trajectory
and plans to expand its operations and product line over the next five years, focusing on new partnerships, markets,
and industries.

- Could you elaborate on how technology and quality control play a part in your production process and
how Red Planet stands out in a competitive industry like Saudi Arabia?
At Red Panet, we are dedicated to establishing new benchmarks in food innovation, safety, and reliability. We utilise
cutting-edge freeze-drying technology to remove up to 95 per cent of moisture from food, ensuring long-term
preservation and maintaining natural taste, rich flavours, and essential nutrition for every meal, while delivering an
exceptional shelf life of up to 25 years. We constantly ensure that our products meet the highest standards for taste
and safety by employing rigorous testing and quality control procedures.
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