Page 3 - DGHR PR REPORT - JUNE 2024
P. 3
PR REPORT
Dubai Government Human Resources
Department
June 2024
3 Press Releases were issued for DGHR
2 Content Development were made for DGHR
The Press Releases were sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 3,619,400
*Arabic Total Value of Spend 1:4 AED 14,477,600
English Total AED 943,700
*English Total Value of Spend 1:4 AED 3,774,800
TOTAL AED 18,252,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
