Page 16 - AJMAN TOURISM PR REPORT FLIP - MAY 2025

As part of its strategic efforts to reinforce international cooperation, the department also

signed a collaboration agreement with one of Germany’s leading tour operators, DERTOUR

Group. Under the terms of the agreement, both parties will launch integrated promotional

programmes, including digital campaigns and awareness events, aimed at attracting a
diverse group of European visitors and reinforcing Ajman’s position on the global tourism

map.

H.E. Alhashmi underscored that the tour marks a significant milestone in Ajman’s strategic
expansion plan. He also pointed out that the high level of engagement and interest during

the meeting signifies the emirate’s potential as a unique tourist destination providing a

comprehensive experience that combines tranquillity, nature, culture and modern services.

H.E. Alhashmi said: “At the Department, we are committed to building strong bridges of

cooperation with global partners and fostering sustainable relationships that open new

avenues for growth in the tourism industry. We look forward to transforming the positive

results of this into practical, purpose-driven programmes to attract more European tourists
to the emirate.”

The tour culminated with vibrant sessions in Leipzig, where industry professionals shared

their insights and future ideas for industry growth. These sessions reaffirmed ADTD’s
unwavering commitment to embracing an approach that supports strategic partnerships

and relies on the highest standards of quality and sustainability in developing the tourism

sector, in line with the ambitious vision of Ajman.

The tour is regarded as one of the most remarkable external initiatives of ADTD in 2025. It

marks a new beginning for expanding the department’s network of international partners and

enhancing the emirate’s competitiveness as a preferred tourist destination in the region.