Page 72 - AJMAN TOURISM PR REPORT FLIP - MAY 2025

5/20/25, 11:16 AM Ajman Department of Tourism Development concludes successful promotional tour in Germany to enhance cooperation with Euro…
Ajman Department of Tourism Development

concludes successful promotional tour in

Germany to enhance cooperation with European

partners

May 19, 2025 10

The Ajman Department of Tourism Development (ADTD) has successfully concluded a high-impact promotional tour in
Germany, led by His Excellency Mahmood Khaleel Alhashmi, Director-General of the Department, and with the active
participation of an official delegation from the department. The tour aligns with ADTD’s ongoing strategy to improve the
global standing of Ajman and promote its wide array of tourist attractions in the German market.

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The tour, which commenced in Hamburg, passed through Frankfurt and Stuttgart and then arrived in Leipzig. During
the visit, the department organised a series of professional meetings, workshops and interactive sessions with a
selected group of representatives from German travel agencies and tourism companies as well as senior executives and
decision-makers in the European tourism industry.

Furthermore, ADTD highlighted Ajman’s rich tourism and cultural assets, which give it a distinctive identity. These
include its contemporary infrastructure, advanced hospitality services and integrated tourism experiences that combine
authenticity and modernity. These unique features make it an ideal location for tourists from various parts of the world,
especially Germany.

As part of its strategic efforts to reinforce international cooperation, the department also signed a collaboration
agreement with one of Germany’s leading tour operators, DERTOUR Group. Under the terms of the agreement, both
parties will launch integrated promotional programmes, including digital campaigns and awareness events, aimed at
attracting a diverse group of European visitors and reinforcing Ajman’s position on the global tourism map.

H.E. Alhashmi underscored that the tour marks a significant milestone in Ajman’s strategic expansion plan. He also
pointed out that the high level of engagement and interest during the meeting signifies the emirate’s potential as a
unique tourist destination providing a comprehensive experience that combines tranquillity, nature, culture and modern
services.

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