Page 88 - AJMAN TOURISM PR REPORT FLIP - MAY 2025

5/20/25, 10:41 AM Ajman Department of Tourism Development to participate for first time in IMEX International Exhibition
IMEX Frankfurt 2025, one of the world’s leading exhibitions for the meetings, incentives,
conferences and exhibitions (MICE) sector, which is scheduled to be held from May 20 to
May 22, 2025, in Frankfurt, Germany. The participation aligns with the department’s constant
efforts to reinforce Ajman’s position as a leading destination for business tourism and
hospitality, both regionally and globally. E-commerce solutions

By participating in the event, ADTD seeks to showcase the unique features that make the
emirate an ideal location for hosting business, sporting and social events. The department
aims to highlight Ajman’s vital geographic location, modern infrastructure and upscale hotel
facilities, in addition to logistical and organisational support it can provide in adherence to
international standards.
His Excellency Mahmood Khaleel Alhashmi, Director General of ADTD, said: “Our
participation in IMEX Frankfurt 2025 reflects our relentless efforts to expand cooperation and
open new global communication channels that will help reinforce Ajman’s position as a
leading tourist destination and an ideal location for business tourism, conferences and
incentives. The event offers a significant opportunity to highlight Ajman’s assets and
capabilities as well as its rapid growth in the tourism and entertainment sectors. This growth
is a testament to the success of our wise leadership’s strategic vision to support and develop
tourism infrastructure and attain sustainable development goals of the Ajman government.”
Furthermore, ADTD’s participation comes in line with its goals to reinforce ties with leading
global event organisers, destination management companies (DMCs) and private travel
organisers in the corporate and institutional sectors to host new events and conferences in
the emirate and position the business tourism sector as a vital component of Ajman’s
economic vision. The department further aims to highlight the development of Ajman’s
hospitality infrastructure, which includes luxury hotels and resorts equipped to host
conferences and meetings, as well as entertainment and cultural programmes that enhance
visitor experiences, including businessmen and official delegations. E-commerce solutions
The emirate’s leading hotels, including Ajman Saray Hotel, Ajman Hotel, and Reeda
International, will join ADTD’s pavilion at the exhibition. This highlights the significance of
public and private partnerships to promote tourist destinations, especially on a unified
platform that showcases the capabilities and services offered by Ajman for the meetings and
incentives sector and offers the opportunity to hold direct meetings with global business
partners and explore collaboration opportunities.
IMEX is a prominent global platform that convenes an exclusive group of destination
representatives, service providers, travel companies and tourism boards from around the
world. It offers a dynamic space for establishing long-term relationships and partnerships
with major players in the meetings, incentives and travel industry.
Through this event, ADTD reaffirms its commitment to participate in leading international
activities, events and exhibitions. The move will help it promote Ajman’s tourism identity
internationally, raise awareness on its tourism and economic potential and conduct direct
meetings with industry experts and decision-makers to understand latest market trends and
develop services accordingly.
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