Page 3 - Thermax PR REPORT - November 2024
P. 3
MEDIA MONITORING REPORT
(November 2024)
Thermax
1 Press Release was issued for Thermax.
3 Interviews were conducted for Thermax.
The press release was sent to all local, Pan-Arab, English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 176,100
*Arabic Total Value of Spend 1:4 AED 706,400
English Total AED 150,000
*English Total Value of Spend 1:4 AED 600,000
TOTAL AED 1,306,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
