Page 3 - GAS PR REPORT - September 2024
P. 3
PR REPORT
General Authority of Sports
September 2024
2 Statements were issued for the General Authority of Sports
5 Speeches were issued for the General Authority of Sports
3 Event Evaluations were made for the General Authority of Sports
15 Content Developments were made for the General Authority of Sports
The Statements were sent to all local, Pan Arab publications.
TOTAL VALUE - ARABIC MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 518,100
*Arabic Total Value of Spend 1:4 AED 2,072,400
English Total AED 112,900
*English Total Value of Spend 1:4 AED 451,600
TOTAL AED 2,524,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
