Page 3 - Antique Bazaar PR Report - February 2024
P. 3
MEDIA MONITORING REPORT
(February 2024)
Antique Bazaar
1 Press Release was issued for BKN301.
5 Reviews were conducted for BKN301.
The press release was sent to all local, Pan-Arab English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 89,700
*Arabic Total Value of Spend 1:4 AED 358,800
English Total AED 896,400
*English Total Value of Spend 1:4 AED 3,585,600
TOTAL AED 3,944,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
