Page 3 - Wilo PR Report - May 2024
P. 3
MEDIA MONITORING REPORT
(May 2024)
Wilo
1 Press Release was issued for Wilo.
1 Opinion piece was issued for Wilo.
The press release was sent to all local, Pan-Arab, English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 150,900
*Arabic Total Value of Spend 1:4 AED 603,600
English Total AED 333,300
*English Total Value of Spend 1:4 AED 1,333,200
TOTAL AED 1,936,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
