Page 3 - MFNCA PR REPORT - July 2024
P. 3
PR REPORT
Ministry of State for Federal National
Council Affairs
July 2024
2 Press Releases were issued for MFNCA
2 Statements were issued for MFNCA
13 Content Development were made for MFNCA
The Press Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 1,257,100
*Arabic Total Value of Spend 1:4 AED 5,028,400
English Total AED 187,000
*English Total Value of Spend 1:4 AED 748,000
TOTAL AED 5,776,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
