Page 3 - ICA PR REPORT - SEPTEMBER 2023
P. 3
PR REPORT
International Council on Archives
Congress - Abu Dhabi 2023
September 2023
1 Press Releases was issued for International Council on Archives Congress (ICA Congress – Abu Dhabi)
7 Interviews were secured for for International Council on Archives Congress (ICA Congress – Abu Dhabi)
11 Content Development were made for International Council on Archives Congress (ICA Congress – Abu
Dhabi)
The Press Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 1,818,900
*Arabic Total Value of Spend 1:4 AED 7,275,600
English Total AED 391,500
*English Total Value of Spend 1:4 AED 1,566,000
TOTAL AED 8,841,600
Arabic Clippings 93
English Clippings 16
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
