Page 4 - Unifonic Monitoring Report - LEAP 2023 Flip File_Neat
P. 4
PR REPORT
Unifonic
LEAP 2023
2 Press Releases were issued for Unifonic
The Press Releases were sent to all local, Pan Arab Arabic and English publications.
TOTAL VALUE ‐ ARABIC & ENGLISH MEDIA COVERAGE IN USD.
A r a b i c T o t a l U S D 1,925,649
*Arabic Total Value of Spend 1:4 USD 7,702,596
English Total USD 1,334,779
*English Total Value of Spend 1:4 USD 5,339,116
T O T A L USD 13,041,712
*This calculation is based on the principle that editorial has four times the value of paid‐for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid‐for advertising.
