Page 3 - Union Properties General Report - August 2024
P. 3
GENERAL REPORT
Union Properties
August 2024
1 Press Release was issued for Union Properties
1 Listing was made for Union Properties
15 Content Development were made for Union Properties
The Press Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 3,260,400
*Arabic Total Value of Spend 1:4 AED 13,041,600
English Total AED 53,200
*English Total Value of Spend 1:4 AED 212,800
TOTAL AED 13,254,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
