Page 3 - BKAER HUGHES PR REPORT - DECEMBER 2023
P. 3
PR REPORT
Baker Hughes
December 2023
TOTAL VALUE –ENGLISH MEDIA COVERAGE IN UAE AED.
English Total AED 80,100
*English Total Value of Spend 1:4 AED 320,400
TOTAL AED 320,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
