Page 3 - DGHR REPORT - FEBRUARY 2024
P. 3
PR REPORT
Dubai Government Human Resources
Department
February 2024
1 Press Release was issued for DGHR
1 Statement was issued for DGHR
11 Content Development were made for DGHR
The Press Release was sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 633,600
*Arabic Total Value of Spend 1:4 AED 2,534,400
English Total AED 1,250,800
*English Total Value of Spend 1:4 AED 5,003,200
TOTAL AED 7,537,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
