Page 3 - HIMA GROUP PR REPORT - JUNE 2025
P. 3
PR REPORT
HIMA
June 2025
1 Press Release was issued for HIMA
2 Content Developments were made for HIMA
The Pess Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 139,900
*Arabic Total Value of Spend 1:4 AED 559,600
English Total AED 440,200
*English Total Value of Spend 1:4 AED 1,760,800
TOTAL AED 2,320,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
