Page 3 - MOE ARABIC PR REPORT - FEBRUARY 2024 (Part 4)
P. 3
PR REPORT
Ministry of Economy
February 2024
10 Press Releases were issued for Ministry of Economy
3 Statements were prepared for Ministry of Economy
1 Media Invite was made for Ministry of Economy
21 Speeches were prepared for Ministry of Economy
15 Media Coverages were conducted for Ministry of Economy
11 Interviews were conducted for Ministry of Economy
11 Content Development were made for Ministry of Economy
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 27,708,000
*Arabic Total Value of Spend 1:4 AED 110,832,000
English Total AED 9,959,200
*English Total Value of Spend 1:4 AED 39,836,800
TOTAL AED 150,668,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
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FAX: +971 4 4549528 Dubai, United Arab Emirates WEBSITE: www.orientplanet.com
