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PR REPORT
Lamborghini Abu Dhabi & Dubai
November 2023
2 Press Releases were issued for Lamborghini Abu Dhabi & Dubai
1 Content Development was made for Lamborghini Abu Dhabi & Dubai
The Press Releases were sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 1,148,400
*Arabic Total Value of Spend 1:4 AED 4,593,600
English Total AED 612,400
*English Total Value of Spend 1:4 AED 2,449,600
TOTAL AED 7,043,200
Total Arabic Media Reach 29,928,467
Total English Media Reach 28,789,655
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
