Page 28 - Wego PR REPORT - MAY 2025

5/20/25, 11:44 AM Wego's Data: Kuwait Travelers Embrace Diverse And Affordable Getaways This Summer
searches attributed to expatriates planning family reunions during the school summer break.
These trends reflect a purposeful approach to travel, balancing emotional ties with cost
efficiency.
Selective Gains in the MENA Region:

While overall searches to MENA destinations saw mixed results compared to last summer,
Cairo, Amman, and Istanbul emerged as the most popular cities this year. Two cities stood
out with measurable growth: Casablanca and Tunis saw increases of 7.93% and 7.72%,
respectively. Both cities provide cultural richness and geographic proximity, offering
compelling alternatives for families seeking accessible getaways without the burden of long-
haul expenses.

Family Travel Rises, Solo Trips Adjust:
Wego data showed a 29% increase in family travel, with more users indicating 'family trip' as
their travel intent during searches. In contrast, solo travel, though still dominant at 58%,
declined by 23% year-over-year, signaling a subtle but important shift toward shared travel
experiences this season.

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